Investor *Sales and Marketing Pioneer * Author* Technology Champion *Philanthropist * Leadership Mentor
Named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders”, Mr. Subhakar Rao Surapaneni (Stanley), the author of the acclaimed book, “The New Frontiers of Marketing” has pioneered digital marketing strategies & methods across multi-channel & multi-platform businesses. Mastering the essentials of digital marketing, he is inching towards celebrating two and half decades of driving global business change. It was in 1991 when Mr. Subhakar Rao completed his Bachelors in Computer Science at Prestigious BITS, Pilani and began his Masters in Wayne State University that the entrepreneurial bug caught him. That was when he began a search for Technology and IT solutions that played a large a role in his life as his better-known innovations in IT & Marketing outsourcing. Nearly 12 years after he began parallel careers in Marketing and IT, Subhakar Rao started Champions Group, Trust & Charitable Foundations based in Bangalore, India, a think tank of champion leaders – or as some call it, an “action tank” – dedicated to enabling growth of thousands of champions, accelerating funding for poor and their education, engaging people, teachers and organizations, and enabling use of computers in schools. He is also the Chief Patron and Trustee of Sri Sai Seva Charitable Trust.
A decade earlier, Mr. Subhakar Rao (Stanley) founded Educational Foundations that made investments and grants to create QIS College of Engineering and later expanded to other business college and schools. In 1998, He formalized his previous education oriented philanthropy by co-founding the Surapaneni Educational Academy and in the next decade the Champions Educational Trust and Life Learning Society which has contributed to improving education. These institutions are also involved with and donating several hundred computers and helping numerous educational institutions including School, Engineering College & Bachelors Colleges. Now for over a decade, the Champions a Group and Foundation have worked closely with adapting Orphan kids and giving employment to numerous Physically challenged folks. Over more than 100 schools and educational institutions have benefited. In the past decade, Mr Subhakar Rao has supported extensive programs in such areas as physically challenged job creations, adaption of children in low income groups, youth programs and worldwide research on online communication techniques enabling a greener world.
Mr. Subhakar Rao is also chairman and founder of numerous businesses and SMEI, a non – profit, sales & marketing think tank in India that seeks to create a more educated responsible sales & marketing force, and improved job creation. Numerous top Sales & Marketing trainers have been brought to India like Neil Rackham, Barry Trailer, Steven Covey, Harry Beckwith, Brian Tracy, Lesley Everett have been invited to these sessions or attended in India.
As a Investor and Incubation champion, Mr. Subhakar Rao’s skills are in making organizations more efficient and dynamic by innovating a wide range of organic growth techniques previously unused by most companies. This financed much of the early growth of IT outsourcing and Marketing outsourcing industries. “Subhakar Rao is a formidable innovator and we’ll all from the Outsourcing Industry will be in his debt for a long time for showcasing how Global Businesses can be effectively setup.”
“Mr. Subhakar Rao’s contribution to the explosive economic growth experienced by the Marketing and Technology Outsourcing Industry in the past 18 years is one of the greatest achievements of modern global entrepreneurs.”
His most important work was training and creating numerous marketing and IT entrepreneurs who launched these ideas for building companies that became engines of marketing outsourcing industry. Based on his initiatives, Surapaneni was determined to focus, first, on cash flow rather than reported earnings; and second, to consider human capital part from India and across the world a part of the balance sheet. This was in a decade when Outsourcing was in its nascence stage and it was assumed by those who are biased that Indians are replacing American jobs.
In 1997, the US immigration department charged him with visa paperwork/ reporting violations in a case that continues to engender controversy. He admitted plea on a single count of violation to avoid litigation during a brief period in his 25+ years in Outsourcing world. Although such conduct had never before (or since) been prosecuted – a fact rarely mentioned in sensationalized press reports – he resolved the case without a trial to prevent further impact on his family. After paying a $425k and serving a five month community service sentence, he resumed his philanthropic and entrepreneurial work and moved base to India as he wanted to not get further into expensive litigation.
Subhakar Rao and his partners created what is today a major part of the infrastructure of Marketing Technology Outsourcing and Data firms based on their innovations in the early 2000’s. These innovations – now taken for granted and followed by numerous marketing outsourcing and data outfits – powered job growth in India and are now moving around the world.
Mr. Subhakar Rao graduated from St. Johns High School as topper in the CBSE Exams and a gold medal winner, A summa cum laude graduate of the Loyola College where again he topped the college, He went on to pursue a Bachelor’s in Computer Science at the prestigious BITS, Pilani rated among the Top 5 Engineering institutes in India. He graduated 6 months ahead of the rest of his class and was the one chosen by BITS to send to USA for a Internship program. He has received honorary certificates and degrees from business and marketing schools; he teaches frequently about leadership and sales management issues; and is a widely sought after speaker.
Mr. Subhakar Rao Surapaneni is a pioneer in the marketing outsourcing field. He is a mentor to many successful corporates and thousands of marketing leaders and champions.He has been supporting growth of thousands of companies globally in over 108 countries. He pioneered a wide range of innovative digital marketing technologies and techniques not used by most of the companies before. Subhakar Rao has made billions of dollars for companies and is actively involved with global clients, innovating with new ideas ensuring serious double digit per cent growth year on year. He is the Chairman and Chief Coach of Champions group that has forays into multiple sectors like marketing outsourcing, advertising, yacht clubs, real estate, luxury resorts, data and much more. Subhakar Rao today is considered to be the guru of new age digital multi-channel marketing techniques.
As Chairman of Champions Group, Subhakar Rao works to maximizing revenue for global clients enabling multi-channel fast growth strategies.His team determines the strategy and placement of advertisements, direct mail campaigns, email campaigns and global sales programs with clients worldwide.
Today Champions Group is a Multi national Global Conglomerate with numerous growing global enterprises in the port-folio of the group. http://NewFrontiersofMarketing.comSee a few of the new age companies in the group, please check out : Strategic Services, Champions Yacht Club, Champions Infratech, Champion Marketing Ventures,Fasheo, Span Outsourcing, Champion Vehicles, Champion Prefabs, Champion Luxury Resorts, Champions Travel Club, Champion Landzone, Digital Marketers, IP Momentum, Champions Educational Trust, Champions Entertainment, Champion Superior Capital & Champions Club .
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