Brand bravery: 3 brand basics for powerful brand strategy
If a brand message excites target audiences & they identify you above all; your brave work is a masterpiece! Here comes the theory of brand influence. Your brands needs … Continue reading
Brands! Use these 5 tips to get your customers love you back
Brand relationships with customer are never one-sided! To create this relationship, it takes more than an excellent product offer. This is because, both brands as well as customers are benefiting … Continue reading
Why marketers need unified customer engagement platform today
The entire world has gone mobile, with transactions at fingertips processing every second for every new purchase order. No doubt, a website that syncs customer’s mobile experience to deliver … Continue reading
Don’t replace human judgement with data intelligence; consider big data myths!!
Digital analytics, metrics & scales of data sets alone don’t speak for transformative behavioural change; when humans go by their guts & behaviour. This is universal human nature by default. … Continue reading
How to get your existing customer to buy again!
You have an existing customer who made the first purchase from you but quit coming back just after the first purchase. You proposed an attractive offer price for the next … Continue reading
Gift Marketing – How this emotional technique can put your prospects in mood to buy from you in minutes!
The best way to make a sale without push marketing is to make a customer “smile” as people buy only when they are happy about it. (Excerpts from the book, … Continue reading
Account based Marketing – How this account based targeting strategy helps stronger alignment of marketing & sales efforts to expand client relationships
Building a list of value based priority accounts helps marketers in goal setting, resource allocation and determining an approach for each targeted account that eases 80% of marketing efforts. (Excerpts from … Continue reading
Personalized Marketing – How this one-to-one marketing tool can re-define customer’s buying experience
To provide personalized experience, take the behavioral cues and tailor them to suit individual customer needs. (Excerpts from the book, “The New Frontiers of Marketing”) Generating meaningful & relevant personal interactions requires gathering … Continue reading
5 Essential Strategies to turn negative Customer reviews into quick brand boosters !
If only negative emotions that cast consumers away could be curbed beforehand …is every marketer’s dream. Emotions are the first contributor that impact decision-making; so are interpersonal needs that brands … Continue reading
Subhakar Rao Surapaneni 