Reviving strategies for brands to tackle digital disruption.
It is the age of digital disruption-the era of ever-more distributed decision makers with shifting market dynamics influenced by autonomous business models. It’s time of change for companies to transform … Continue reading
How to get your existing customer to buy again!
You have an existing customer who made the first purchase from you but quit coming back just after the first purchase. You proposed an attractive offer price for the next … Continue reading
Transition From Digital Marketing to Individualized Marketing!!
Being welcomed as a recognized individual is a warm shopping experience that we all enjoy isn’t it? We relish the personal touch imposed by brands that remember specific moments of … Continue reading
Marketers! Don’t market; Rather Solve Prospect’s Problem via 5 Simple Ways
Check out this pointless sales talk- Amazing offer! Awesome opportunity! Cutting-edge technique! Best service! First-time opportunity! New offer! Nothing new to be deleted by you isn’t it? These are just … Continue reading
The SEVEN steps of a customer journey
Need: Desire is the starting point of a customer journey. A customer feels the need of something and he/she wants to fulfil it. Or he/she may want something because it … Continue reading
How your company can move up to the next level?
Moving upto the next level requires vision. And when I say vision I don’t mean the cliché “the ability to see the future”. I mean visionary from a sharp business … Continue reading
ACTION 2015
For some reasons, I’ve always believed that the word “resolution” despites its dictionary meaning, is a very weak word. So instead of writing the usual my New Year resolution for … Continue reading
If you don’t have any haters you are not successful yet
We were hosting a Hospitality and Culinary Awards Event in Goa when I was informed of a Hater note sent via SMS to one of the attendees about me. While … Continue reading
CUSTOMER LOYALTY PROGRAMME
Loyalty programme is on the rise. Brands are looking for new ways to acquire and retain customers through their customer loyalty programme. Some of the business objectives that customer loyalty … Continue reading
Subhakar Rao Surapaneni 