Subhakar Rao Surapaneni

Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor

5 easy tips to grow customer database in email marketing.

Whether it is B2B or B2C business, for all marketers, a segmented customer database in the business sphere is always a fortune in disguise. Thanks to the technique of database management services that has curtailed extra efforts and time in collating customer data equated with the right business objective.

Email Marketing

What kind of customer data we are referring to here?

Having a customized email list in the database is a huge plus point as detailed customer data employed for relevant interaction can result in successful email marketing. To make the most out of your email campaigns, right from growing to managing and segmentation, database management is the single tool that caters to all.

Lack of database management affects database quality leading to deliverability issues of email marketing campaigns. With daily changing customer contacts in the business scenario, it is imperative to update contact information to generate leads.

Customers love if they are getting the message of their interest straight into their inbox. Now, connecting to targeted customers through targeted marketing campaigns has become a lot easier with customer database that can engage more customers and generate leads.

It is a fact that the health of email marketing can be well maintained by increased percentage of email deliverability into the recipients’ inbox, that your business sends out. Given the criticality of acquisition of customer data and hygiene management, database management is a fundamental part in email marketing in order to avoid spam traps and fraud email markings.

To make life easy for the marketers, these 5 easy-to-follow tips to grow customer database in email marketing business is worth looking at.

Tip 1:

Build Custom based list to connect niche prospects

Lack of custom based list often slows down marketing and sales leads, as marketers find it difficult to connect niche business prospects. In such situations, a segmented email list based on customer’s specification is the best way to bring back your stagnating email marketing business to life. Moreover, custom based email lists are opted-in contact, 100 % verified and are CAN-SPAM compliant to ensure successful deliverability of emails.

Tip 2:

Regular data appending

The key to increase customer engagement and upscaling your mailing deliverability score (open, click and share) is through email data appending. Data appending includes permission based contact info that has the potential to connect specific targeted audience through multi-channels, fetching maximized response rates. Your repository of email appended data of your niche prospects will not only deliver returns but also bring back lost customers expanding your marketing database to a great extent.

Tip 3:

 Data cleansing

Your updated proprietary data is your trump card to make your email marketing business a success!

A clean and fresh email list updated with relevant contact data can deliver your targeted messages to the appropriate customer contact. A corrupt database is sure to put an end to customer relationships. Let the data cleansing service take care of data quality issues and generate maximum productivity in maximizing your business ROI.

Tip 4:

Optimize email content:

As it is rightly said, “content is the king in the kingdom of email marketing”. A thumb rule in email marketing to attract business clients is through dynamic marketing content. It is a proven fact that dynamic and engaging content with greater relevance can easily bring in happy subscribers within your email list. Despite attracting business clients, marketing campaigns enriched with optimized content can also make your campaign on your way to success.

Tip 5:

Include call-to-action marketing:

Last but not the least, make call-to-action marketing an oomph factor. An excellent way to generate an immediate and direct response from your audience is call-to-action marketing. Being the most personalized approach to capture attention of the customers, this is a powerful personalized tool to establish a direct contact with target audience. Include sign-up forms, downloadable applications, opt-in and opt-out news letters that attracts more business clients and customers into your database.

These easy-to-follow tips, if applied correctly can significantly boost marketing revenues and generate the sales pool.

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This entry was posted on February 7, 2018 by in Email Marketing and tagged , , , .
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