Subhakar Rao Surapaneni

Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor

5 principles for first-time entrepreneurial success.


Most of us who live with a vision dream of being a successful entrepreneur. Sadly, only a few can undertake an entrepreneur’s journey and achieve real success at the end. No doubt, it takes monumental efforts, courage and commendable skills to take the first step into entrepreneurship, right from creating a business from scratch and later take it to a leading stance.

An entrepreneur’s journey should begin with these questions-

  • Am I ready to undertake the journey of entrepreneurial activities?
  • Am I equipped with the management and leadership skills to appraise my strengths and weaknesses?
  • Am I prepared for the business crisis?
  • What measures shall I adopt?

It is difficult to find answers to these questions, given the business risks that it involves. Today’s entrepreneurs are fumbling with various obstacles they face right from the idea generated for business. Every business faces its odds at the initial start. While risks, disasters are inevitable and unforeseen circumstances are enough to kill start-ups, it is wise to adopt proven principles to mitigate such risks in a cost-effective manner. Whether you are an entrepreneur or a leader, your venture should abide by a few set of principles that can save your establishment from disaster. Here are five essential principles to practice that can propel your business to success even through failure.

Ideate a problem-solving concept for your customers

The more you help your customers to solve their problems; the higher goes your chances of achieving business success.

A successful entrepreneur focuses more on solution rather than possibilities. Develop a passion, mission and vision just for you and your customers. This strategy should loop all your business partners, customers, suppliers and associates to foster a long-term business relationship. Integrity is the foundation for starting any business. Build a solid business plan that can set a visionary goal of solving client’s and customer’s problems in a collaborative environment. Alongside, offer great values to customers rather than asking more from them in return.

Find an innovation that can beat your competitors

It is not enough for an entrepreneur to simply find a remarkable idea. It is equally important to turn this idea into an action via innovative means that can produce real-time success results. An innovation is the ability to find a faster, better and easier way to promote and deliver products and services. Finding creative ways that sets you apart from the competition, leaving temporary failures aside and trying persistently during adversities can help you gain success in the long run.

Be adaptive to new changes

No business success comes without past failures. Learn to take risk by being adaptive to changes to the dynamic business environment. Changing and transitioning business plans sometimes prove to be remarkable factors behind unlocking many adaptable advantages. It is thus important to act on such signals that can perfectly fit into the changing strategy and generate huge business returns on complex undertakings.

Stick to a back-up plan

As businesses involve risk; failures are expected regardless of results. Keeping a back-up business plan can save your wasted efforts and help you re-build your business strategy once again from scratch. Test your business plans first and evaluate your results before jumping in directly into a business strategy. This way your cost of failure will be survivable; you can also save the rest of your start-up cost from going in vain.

Look both at the good and bad side of business

Simply counting upon the loss might not offer deep insights into what went wrong and how to make it right. Sometimes, even a single business failure can offer a huge business benefit. Instead of finding errors into your first-time plan, look for the underlying causes that has led to such failure. Every root cause analysis indicates a success potential if you can rightly figure out improvement areas and fix them at the right time.

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