Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor
In today’s ad marketing media, people have stopped watching ads! By 2017, nearly 87 million internet users will block ads, representing 33% growth of ad blocking next year. Sounds alarming. Isn’t it? What’s next for ad marketers to act upon to improve sales?
Questions that are keeping marketers awake at night is-
The answer is hidden within these words: target customers hidden emotions. Yes! Emotions spur desires and desires generate an action.
Have you ever thought of…?
How easy it will be if you can predict your customers’ emotional reactions long before you launch the campaign?
It’s a time saving and a lifesaver for most marketers! Isn’t it?
Well, Think of this!
Realeyes, a technology that can exactly track what people see and feel while watching video content is going to transform video marketing completely! It’s all about emotional analytics? Is it possible?
Yes, it is. Recently, this has been very much incorporated by MediaCom that can access emotional responses to video content via any webcam. So, what’s the technology? Facial recognition, facial coding and emotional analytics that reads emotional drivers such as purchasing interest, happiness and dissatisfaction while signing up, voting, commenting or making a purchase. With this technology, you can detect what customers are feeling about client’s ads.
Emotion sensing technology with emotional timeline – Know how it works
Emotional score will speak of peak engagement at each stage of the video. Adding emotional analytics to engagement metrics will generate an emotional timeline based on the ad viewing duration. Since emotions drive behaviour, this technology can immensely help in driving emotional intelligence for brands to plug on campaigns. The technology records ad viewer reactions and processes the data to the firm. Sentimental analysis (such as happiness, fear, anger, surprise and sad) accurately tracked can be powerful benchmarks for marketers in seeding campaigns with.
Not only that, this will also enable brands to develop marketing tactics that completely resonates with customers. What could be more rewarding than reaching the “most receptive audience” by using emotional tracking software? Once the emotional engagement factors are determined, appropriate media elements can be easily aligned with specific content to build campaigns “to the context”. None can stop you in launching a video that go viral in minutes!
The next viable tool for brands in campaign planning
The emotional recognition & analytics market is expected to grow by 31.9% annual growth rate by 2020.
The more your content arouses emotions, the more you get the shares and the more is the popularity. So which brands are already on the hunt to capture this beauty of emotions?
Big brands like Coca-Cola, Proctar & Gamble & Volkswagen are already on the verge of using emotional data technology to derive behavioural assessments. They have been significantly benefited to track the effect of their campaigns and have been able to react instantly by optimising the content. A great example to this is Coca-Cola’s “share a coke” campaign video that went viral hitting an emotional punch straight at audience’s hearts with drenching high-activating emotions!
Benefits of emotion sensing technology
90% of human behaviour is driven by emotions. And by using emotion sensing technology, marketers can reap huge benefits thereby, re-shaping the future of personalized marketing. Right from assessing viewer’s reactions to predicting their responses, the technology can predict overall campaign success! Emotional data is goldmine! Emotions are directly linked with saes! If tracked accurately, all your marketing decisions will be based on genuine emotional data and you do it more accurately!
To optimize & serve campaigns, marketers need to feel more to do more. Only a clear understanding of emotional sensing technology can help leverage consumer insights in real-time. However, it is left on time to see how marketers can utilize this technology at hand to their competitive advantage.