Subhakar Rao Surapaneni

Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor

Online Reputation Marketing – How this reputation scoring can earn you trusted relationships.

Online Reputation Marketing

If you are not checking your online reputation about what others talking about your brand, you are missing something!

(Excerpts from the book, “The New Frontiers of Marketing”)

72% of consumers rely on a minimum of 10 online reviews from strangers before doing business.

Do you know what the online audience is speaking about you? Yes, perception about your Company matters! Whatever you do, it is flashed world-wide via the internet. The growing internet media today is the online parliament for every business-doesn’t matter whether you are a newbie, a growing entrepreneur, or a large business enterprise or an age-old business establishment. It is inevitable that something or the other about your business will show up even if you don’t wish anyone to see.

The solution? Monitoring, repairing, and maintaining online reputation of your brand. But how would you go about it?

Well, business reputation is all about online reviews, ratings, comments, posts & likes. All it takes is a minimum of 10 positive reviews to build your brand trust level. And if you don’t, then there are many means through which your business image can be pushed down that propagates a wrong image of your brand. Just one negative review and your entire brand status spell the damage! An embarrassment, right?

Look before you leap

Why not take prior control of how the online audience can perceive you? If you are well aware beforehand, you get the opportunity to curb negative brand image even before your will be facing in future! Businesses todays are high vulnerable to reviews and comments that evokes public sentiments about how they perceive your brand. A proactive online marketing strategy might save your brand’s hard-earned online image even before someone tries to harm it.

All you need are these effective ways of monitoring and tracking your brand presence on the web for checking your online brand reputation.

Google— Set Google alerts based on your choice of query most relevant to you. Once you set up the alerts, it will start notifying you of stories that happen around you, about you.

Blog posts—

If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. Technorati tracks “blog reactions,” or blogs that link to yours after you register with it.


Using Twitter search, you can locate any instances of your name and tweet back.

Well, there are more such ways to track your brand reputation status as well as strategies to build them. To learn more about the strategies and how it impacts your online audiences, why not sign up to get a copy of the book “The New Frontiers of Marketing ”, a marketing treasure that unlocks more insights & strategies of Online Reputation Marketing.

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