Investor *Sales and Marketing Pioneer * Author* Technology Champion *Philanthropist * Leadership Mentor
(Excerpts from the book, “The New Frontiers of Marketing”)
A dedicated business app can take your marketing business to the next level. Because, it is not simply an app, it’s a utility app to generate revenues!
Mobile drives 20% of all e-commerce sales
Sales via mobile apps are projected to increase from $139 billion in 2012 to more than $400 billion in 2015!
Mobiles and smartphones have stopped being the next big thing. Today, apps have turned out to be the BIG THING! Mobile customers are everywhere so are the rising app users capitalizing to the online purchase path as facilitated by company apps.
Improving our digital lives, mobile apps are intruding our day-to-day lives making it easy for consumers to access anything and everything from anywhere, just on one-touch! In today market, newbies and fresh entrepreneurs are rapidly transforming into giant market players experiencing some serious gains initially later hitting a comfortable market share. Think of the eCommerce apps-Flipkart or Amazon skyrocketing their sales simply discovering the app formula at the expense of creativity and boldness!
Apps can create a magic effect on conversions!
NOT every company requires an app. Much of it depends on how mobile-friendly your website is and it’s potential of being visible 24/7 to customers. If you are a B2C enterprise, go for an app as it will allow you to engage with your customers at a private level. While B2B enterprises might not necessarily need an app as they are more into bulk purchases. For them, creating a specific app just for an exclusive clientele will suffice.
But admit it or not! A well-designed app icon has its own advantage over a website-due to the fact that it has a visual appeal that never gets unnoticed! On the top of it, bringing information right at customer’s finger-tips just through one-touch app aids to direct interaction, easy reminders and brand awareness. The net result-more return customers, more acquisitions, more downloads, more sales! Makes sense! Doesn’t it?
If the above facts still leave you pondering over the strengths and impact of mobile app marketing, reflect upon more reasons why your company should invest upon fashioning a mobile app.
Convenience-Once downloaded, you are free to open and use.
Customization-An app is a piece of code, customize in a way you feel it to be best creative and useful to customers.
Longer reach – Apps may help you reach a new audience. More and more people are beginning to use apps and their mobile phones as their gateway to the web.
There are more such reasons that explain how an app can unlock multiple business opportunities! We will also reflect upon how to go about the whole mobile business that will not only demystify the app marketing need, but will also guide you through new app marketing ideas!
Read on to unlock them now! Grab a copy of the book “The New Frontiers of Marketing” a marketing treasure that equips 100 plus new marketing techniques. Applying the right marketing mix, you can access your business opportunities and make the most out of it!
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