Subhakar Rao Surapaneni

Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor


For CEOs today, it’s all about achieving growth and efficiency through innovation. It’s not about product innovation so much anymore as about innovating business models, process, culture and management.

_ Ginni Romett


Today, many CEOs are pitching for more innovative teams. But how can a team become more innovative? Many managers falsely believe that creativity and innovation are special traits of those people only who are genuinely gifted. This is a gross misconception. The reality is mangers can become creative and innovative – if they follow the simple tired and tested innovative routes which include:

– to look at a problem from different point of view
– to seek new solution for an old problem, and let
– encourage everyone in your team to come up with their own ideas
– being ever curious and ready to try and implement new changes

I have listed the following 5 innovative traits that a manager can cultivate to achieve greater business growth.

Strategic Business Vision: Success of any business is directly related with its vision. Manager must be able to see the exact destination that his team want to achieve or arrive at. Then he must cascade the vision positively among his team members and weave innovative ideas to reach the goals, to realise the business vision of the team.

Unwavering Customer Focus: By this I mean mangers must be able to come up with innovative ways to analyse and understand their customers well. For example, manager can run an online feedback survey and check out what their customers are saying about it. Once they have the feedback, then they can come up with innovative solutions for redressal. Innovative customer focused team are bound to do well.

Confidence in the ability of team: The fun of innovation is that it can come from anyone in the team. Manager can plan brain storming sessions, short team outing for shift perspective, and play games that break and join thought patterns. Mangers need to believe deeply that each one of his team members is creatively talented. This will motivate team members to contribute meaningfully for the growth of team.

Courage to take bold decision: Innovation often means trying new thing out, treading into unknown and unfamiliar zone. So there is always a risk involved. Managers must have the full conviction in their new ideas before they set out to implement them. They must not be afraid to take bold decision, but should refrain from taking rash and reckless decisions.

Take Action: Manager must implement at least one innovative idea in their process related or operational tasks. When it became successful he can inspire and motivate his team members for more creative solutions. And even when his innovative plan fails, he must take it as a learning opportunity but should not stop innovating. Innovation must be an integral part of business strategy.

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This entry was posted on December 16, 2014 by in Uncategorized.
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