Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor
Loyalty programme is on the rise. Brands are looking for new ways to acquire and retain customers through their customer loyalty programme.
Some of the business objectives that customer loyalty programme aims to achieve are:
However, what marketer misses most of the time is to put on the customer thinking hat when they come up with customer loyalty programme. For customer loyalty programmer to succeed, it is indispensable to decipher what actually a customer expects from a customer loyalty programme.
In my opinion, a customer generally wants the following from loyalty programme:
I think, if we can get integrate the above customer expectations in loyalty programme, then we can definitely create fruitful customer relationship. Customer loyalty programme that primarily focusses on customer needs, deeply analyze customer behaviour, and enhance their overall experience with us (be it online experience like visiting or our website or a physical experience like buying something from our store).
By putting customer at the centre of our loyalty programme, we can surely turn them into our best brand evangelist.