Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor
Marketing Automation helps different marketing channels to perform together as a well-oiled machine. It allows companies to integrate, streamline, and measure marketing activities to increase operational efficiency and enhance revenue growth. With Marketing Automation, one can gain peerless insights into customer behaviour over time, and strategize better customer
Below is my 7 DEADLY ACTION ITEMS FOR MARKETING AUTOMATION
TRACK. The key information of the buyers and leads. Who are they, where they comes from and what they do. All these information are highly important. Automation must track them well.
DIFFERENTIATE. What types of leads and customers are they? Are they in just researching phase or more advanced types of leads looking for specific information or are they already sales ready. Automation must be able to differentiate leads.
UNDERSTAND. All humans are created equal, but they have some different needs and aspirations. Automation must enable you to find out what your leads are actually looking for.
PERSONALIZE. Mere understanding the needs and aspirations of the leads is not enough. Target them with highly personalize campaigns.
QUICK LAUNCH. Automatically allows you to create content and template, do an A/B testing, and launch the campaign quick and fast.
ANALYZE. Creates not only automated reports capturing campaign performance and effectiveness but has solid embedded analytics capabilities for business insights
RELEVANCE. Eventually, automation must have capabilities to deliver on the lines of holy grail of inbound marketing – delivering right content to the right prospects at the right time.
Sales life-cycle are getting longer. Today, it is increasingly becoming important for marketers to manage multiple channels as they attract and nurture leads. Automation helps by pulling together data from various sources and integrating them under one platform. From web analytics to campaign management and from customer behaviour to content management – automation not only lightens a marketer’s job – but actually makes him more effective by giving him the creative space and time to focus on the essentials