Subhakar Rao Surapaneni

Investor, Sales and Marketing Pioneer, Author, Technology Champion, Philanthropist, Leadership Mentor

5 Alternatives to Google Analytics.

Following are the 5 smart web analytics tools that are good alternatives to Google Analytics:

Adobe Web Analytics gives websites owners a more  thorough look at their total marketing plan and how customers are using it. It allows users to track online buying metrics of customers in a better way. You can also track real time performance of your marketing campaigns. Other advances capabilities include Adobe Media Optimizer, Campaign Management, Data Workbench, Cross Channel Marketing Attribution, etc.

Reinvingorate is a simple, real time web analytics which help to cut the clutter with some really cool features like:

–         Real Time, Active Tracking with live dashboards

–         The Hottest Heat Lamps to identify dead spots in your interface

–         Desktop Delivery with Snoop for the stats freak

–         Know your visitors with Name Tags to identify your registered users

KISSmetrics is tad expensive but provides more detailed stats of the site visitor’s action. “Google Analytics tells you what’s happening. KISSmetrics tells you who is doing it.” One can login with a Google account for 14 days free trial.

Setup Help, Retention Reports, Unlimited customer profiles are some of KISSmetrics general features. Advanced features include A/B Split test, multi and cross platform or device support, data export and email support.

Mint is an extensible, self-hosted web site analytics program with a simple interface. It has a flexible dashboard where you can view all the metrics like visits, referrers, popular pages and searches at a single glance.

Open Analytics offers many of the same features as Google Analytics and the two almost looks identical. It is open source web analytics software that is used to track and analyse how people use your websites and applications. It has also some other features like Click heatmaps, mouse movement record and playback.

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