Investor *Sales and Marketing Pioneer * Author* Technology Champion *Philanthropist * Leadership Mentor
Everyone is getting tired of the whining about the meltdown. An injection of positive energy is just what’s needed now. Having worked through two recessions, I see that a full-blown recession is yet to happen. But is it really coming? The last one after September 11th was really nasty with too many bankruptcies and lawsuits.
Things are going to get a hell of a lot worse or a hell of a lot better and it will all be down in the end to our mood and the steps we all take now. No government can push us out of recession and it may be that we are in it for the long haul. Anyway, Why should Governments bail out ill managed Financial and Auto firms. It is preposterous that these big fat companies which don’t share their profits are ready for government bailout at the first glimpse of trouble. I think it will only make sense for these big but not so energetic companies to fail and give opportunities for smaller firms to rise up the charts. It is of course, a free economy and the toughest should survive.
Any turnaround will only come from lots of people making small decisions. From a marketing perspective these small decisions could be pushing out a new direct mail or email campaign. But each decision needs a result and the better the results the faster things will start to change and confidence to grow. But we’ll all be demanding better. Marketers need to produce better ROI so as to encourage clients to invest more into this facet and revive their organizations.
Isn’t the time right now to get hungrier, work on getting the basics right and get great at what we’re good at? So if it’s true that recession and hard times can be the mother of invention, and much of the greatest companies have grown from tough times, it’s going to be interesting what’s going come out of B2B sales and marketing in 2009.